To use the isometric perspective you will need to keep every line in your illustration aligned to a 30-degree angle. This creates the illusion of depth.

Utilize an isometric grid as a guide. This grid will be your roadmap for placing and aligning objects accurately.

Maintain a strict adherence to 30, 90, and 150-degree angles in your design. This consistency is vital for creating a
authentic isometric space. Your vertical lines will remain vertical, but all horizontal lines must follow these angles to maintain
the isometric style.

The infographics are simplistic in style, focusing on the key elements needed to tell the story. It also helps to bring varied forms of isometric stock imagery closer together buy making them less reliant on design flourishes and allows us to apply our own styling in order to make them unique to Crowe’s visual identity.

Keep it simple and clear, overcomplicating an isometric illustration can lead to visual confusion. Prioritize simplicity to keep your illustrations comprehensible and they will perform better in social media across multiple platforms and screen sizes.

In our illustrations and infographics, we use our the color priniciples for data visualizations. However, there is more flexibility in the use of colordue to the often higher  complexity of these designs. It may be necessary to use a broader spectrum of our brand colors to distinguish various elements within a scene.
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The background remains our signature dark indigo, providing a canvas that allows the colors to stand out. Gradients are used sparingly, their subtlety adding depth and dimension without overwhelming the scene. Apply shadows and highlights to enhance depth perception, but they must follow the isometric logic - consistent with the light source and angle rules.

By carefully balancing color in this way, we continue to uphold our brand's commitment to clear and impactful storytelling. This use of color ensures that whether it's a chart or an illustrated scene, our digital visuals are unmistakably Crowe.

For typography within our infographics, we adhere to the same principles of clarity that govern our broader digital presence. Utilizing the Helvetica Now typeface, we create a streamlined hierarchy that bolsters both readability and comprehension.

In our visual communications, headings and labels are presented in white to sharply contrast with the vibrant hues of our graphics, ensuring they capture attention without competing with the data they annotate. This minimalist approach to text supports the information it accompanies and prevents visual overload. Such consistent typographic practices affirm our commitment to delivering content that is not only accessible but also distinctly Crowe across various platforms.